Brandmade

Blog Moved

noreply@blogger.com (Mahi) — Wed, 27 Sep 2006 06:26:00 +0000

Now I am blogging on https://thikkodi.wordpress.com
and https://ceodiary.wordpress.com

This blog will remain closed for now

See you there :)

Brandmade

noreply@blogger.com (Mahi) — Wed, 27 Sep 2006 06:23:00 +0000

Brandmade

I am now blogging on https://thikkodi.wordpress.com and https://ceodiary.wordpress.com

This blog will renmain closed for some time

Thanks Guys:)

noreply@blogger.com (Mahi) — Thu, 19 Jan 2006 10:29:00 +0000

WEEK END!

The return of the booming Economy

noreply@blogger.com (Mahi) — Thu, 19 Jan 2006 07:24:00 +0000

Yesterday I was driving through the gulf road and I found that there is hell of new hi-rise constructions are going on. Thanks to responsible economic planning the Kuwaiti economy has weathered a number of downturns in oil prices. This is supplemented by the $4.8 billion budget surplus for 2004-5, and the anticipated $10 billion budget surplus for the year 2005-06.

Music to your eyes

noreply@blogger.com (Mahi) — Thu, 19 Jan 2006 06:57:00 +0000

My first 2006 shopping held yesterday. Yes new ipod shuffle. With its 320 x 240-pixel QVGA color display, iPod shuffle lets you view photos and watch MPEG-4 and H.264 video wherever you go View your own videos, or watch music videos and TV shows you can purchase from the iTunes Music Store. Use the optional iPod A/V cable to play videos and photo slideshows with music on your TV. Or combine the new Apple Remote with an optional iPod Universal Dock to control your music, videos and slideshows from across the room.

Intresting part is Up to 20 hours of battery life

The 60GB iPod offers up to 20 hours of music playback between charges, and the 30GB offers 14 hours. The iPod battery can be charged up to 80 percent capacity in 2 hours; a full charge takes 4 hours. This weekend I will be busy with uploading new songs and videos on my shuffle. I already downloaded some of the movies included the Million dollar baby yesterday night.

From Saturday I will be working while watching my favorite movies without bothering any of my “creative creatures” in the studio. Exciting!!!

Now I want to buy Sony personal speakers SRS-P11Q cost $ 25, (actually I want to buy Bose SoundDock but it cost me $149.9) to connect my ipod in to my car which allowed me to use the ipod now as a complete music to go in my life!

Ye Dil Mange More.. Aha

noreply@blogger.com (Mahi) — Wed, 18 Jan 2006 14:10:00 +0000

I start working today on a TV commercial, after a long pause. The client approved my concept, there where three major agencies where in this business pitch and our team rocks!

The Idea born from a vedio clip which taken a while ago on my Nokia and its gonna turn in to a TVC!!! I will post the sketches of the story borad later and we are planning to hire the creaw from India.

The ad expecting to release end of February 2006

Today's International Ad

noreply@blogger.com (Mahi) — Tue, 17 Jan 2006 09:39:00 +0000

Headline: Downloading
Baseline: www.pampers.com
Agency: Saatchi & Saatchi, Argentina
Client: Pampers

Over used Concept. Remember the cancer campaign done by The Partnership? and some chines ad too, I cant recall the brand.

Shakira - Oral fixation

noreply@blogger.com (Mahi) — Tue, 17 Jan 2006 09:24:00 +0000

Shakira is back with her new album - Oral Fixation

I like the songs. What about you?

Todays International Ad

noreply@blogger.com (Mahi) — Tue, 17 Jan 2006 05:50:00 +0000

Headline: Every window becomes invisible to your eyes.

Agency: Cheil Communications Inc., Seoul
Client: Bulls One
Comment: I like the Idea! It has a sense of humour and well done art direction. How about you?

Agency loses Lowe franchise

noreply@blogger.com (Mahi) — Mon, 16 Jan 2006 07:04:00 +0000

Staff at advertising agency Lowe Dubai are to go it alone after losing the franchise for the international agency, LOWE.

The Lowe name — and the lucrative global clients that go with it — will now come under the region’s Middle East Communication Networks group, Campaign can reveal. Many of the 45-strong Dubai-based team have apparently rejected offers to join MCN, which includes Fortune Promoseven, and will set up their own agency once the Lowe name is transferred at the end of April. The renamed agency will probably be called Brand Com and it will retain more than 20 clients, although the internationally-aligned business of Unilever and Johnson & Johnson will move under the Lowe umbrella to MCN. Lowe’s owner, Interpublic Group, which already has a stake in the MCN business, decided on the move following a spate of account losses worldwide.

(LOWE-Lintas is my first agency I started my career back in India 1997)

Closing official districts for 3 days

noreply@blogger.com (Mahi) — Sun, 15 Jan 2006 13:31:00 +0000

The State of Kuwait announces official mourning for 40 days and closing official districts for 3 days starting from today 15th January 2006.

busyyyy at work ( But we havn'e even get a single day off!)
Picture taken infront of my office

Life's less serious when you drive the New Beetle

noreply@blogger.com (Mahi) — Sun, 15 Jan 2006 11:19:00 +0000

Today's international Ad
Baseline: Engineered inside out.
Agency: Fallon, Singapore
Client: Volkswagen Beetle

Agency Launch in a BUS

noreply@blogger.com (Mahi) — Sun, 15 Jan 2006 10:03:00 +0000

Interesting! rmg david rebranding their agency and the re-launch took place in a BUS. The invitation for the event is in the form of a bus ticket, and the event will take place on a bus in Mumbai.

“Ad agencies generally announce such things in a five-star hotel. No agency in the history of ad agencies has rebranded itself atop a bus. Our aim is to connect with the real India. The common man travels by trains and buses, and that is the spirit we aim to capture.”

For the record, rmg david is a WPP Group-owned agency, which was started five years ago in India. It currently has offices in Mumbai, Delhi, Chennai and Hyderabad.

O&M launched a new agency, Meridian

noreply@blogger.com (Mahi) — Sun, 15 Jan 2006 09:58:00 +0000

Ogilvy & Mather (O&M) has launched a new agency, Meridian, which will be a full-service ad agency based initially in Bangalore. The WPP Group agency will expand to other cities in the near future.

O&M will invest its resources to ensure Meridian’s success. N Ramesh, national creative director, O&M, Delhi, and Ganesh Raman, vice-president and head, O&M, Hyderabad, will head the new agency. While Ramesh will be the national creative director, Raman will be executive vice-president, Meridian.

MacBook pro

noreply@blogger.com (Mahi) — Sun, 15 Jan 2006 09:48:00 +0000

You’ve dreamed about it long enough. Now it has a name: MacBook Pro. Powered by a dual-core Intel engine. Up to four times the speed of the PowerBook G4. Eight times the graphics bandwidth. With built-in iSight for instant video conferencing on the move. And Front Row with Apple Remote to dazzle everyone in the room. Wait no more. MacBook Pro starts at just $1999.

New engine, same soul
This is the first Mac notebook built upon the revolutionary new Intel Core Duo — which is actually two processors (up to 1.83GHz) engineered onto a single chip. It provides 2MB of Smart Cache, L2 cache that can be shared between both cores as needed. It delivers higher performance in 2D and 3D graphics, video editing, and music encoding. And the new engine is only part of the story. MacBook Pro has a frontside bus and memory that, at 667MHz, runs faster than any previous Mac notebook. It’s the first Mac notebook with PCI Express, a Serial ATA hard drive and the ATI Mobility Radeon X1600 for superfast graphics performance.

Embedded reporter
Sit down. Click on someone’s iChat icon. And video conference from anywhere in the world. Though you can barely see it, there’s an iSight camera built into the thin bezel just above the display. So now you can conference with associates during the day and chat with the kids at night. iChat AV lets you video chat with up to three other people simultaneously. MacBook Pro also comes with Apple’s new Photo Booth application, a fun program that lets you take warped and Warholesque snapshots. With the new iLife ’06 (included, of course), you can even record movies with iSight right into iMovie, then use the new iLife’s newest application, iWeb, to create a video blog entry or podcast in just a few clicks (2).

Road show
The first notebook to deliver the Front Row media experience, MacBook Pro makes it easy (and rather spectacular) to showcase your latest creations. Whether you’re at the client’s office, on location, or back at your hotel room, you just use the Apple Remote to control your videos, music, movies, and more. Front Row lets you quickly navigate through your work and play from anywhere in the room. You can even use the Apple Remote to navigate through Keynote presentations.

Do something. Say something. Make something.
MacBook Pro comes with iLife ’06, a suite of easy-to-use applications that make it easy for anyone to make postcards, calendars, DVDs, websites and podcasts. Even professionals with proficiencies in high-end applications can appreciate the ease of creating initial compositions. Or posting pictures, videos, and commentary of current events almost before they happened. Enjoy the freedom of the press on MacBook Pro.(2).

Testing conducted by Apple in December 2005 using preproduction 15-inch MacBook Pro units with 1.83GHz Intel Core Duo; all other systems were shipping units. Estimated SPECint_rate_base2000 score: 30.3. Estimated SPECfp_rate_base2000 score: 25.6. SPEC is a registered trademark of the Standard Performance Evaluation Corporation (SPEC); see www.spec.org for more information. Benchmarks were compiled using the IBM compiler and a beta version of the Intel compiler for Mac OS.
Some features require .Mac. The .Mac service is available to persons age 13 and older. Annual membership fee and Internet access required. Terms and conditions apply.

Joke

noreply@blogger.com (Mahi) — Tue, 29 Nov 2005 09:25:00 +0000

An advertising team is working very late at night on a project due the next morning. Suddenly, a Genie appears before them and offers to each of them one wish.

The copywriter says: “I’ve always dreamed of writing the great American novel and having my work studied in schools across the land. I’d like to go to a tropical island where I can concentrate and write my masterpiece.”

The Genie says, “No problem!” and poof! The copywriter is gone.

The art director says: “I want to create a painting so beautiful that it would hang in the Louvre Museum in Paris for all the world to admire. I want to go to the French countryside to work on my painting.”

The Genie says, “Your wish is granted!” and poof! The art director is gone.

The Genie then turns to the account executive and says, “And what is your wish?”

The account executive says, “I want those two assholes back here right now.”

Via Abdul Rehman's blog.

Best rejected advertisement

noreply@blogger.com (Mahi) — Tue, 29 Nov 2005 09:20:00 +0000

Good advertising is always going to be about pushing the limits. About destroying taboos and reviewing old conceptions. However, if you look around the world you will find that over top is a very relative term.

While farting is perfectly ok, showing tits is a categorical no in the USA. Ironically in France the opposite is true. Interestingly a rather innocent beer ad would be definitely banned in Saudi Arabia or neighbouring states, not only because it advertises alcohol, but more importantly because it showcases evolution. However, the most brutal violence on TV or the cinema is ok to show even to small children.

Luckily on the internet with an exception of a very few topics almost everything goes. If you are interested what ads got banned and rejected visit the site Best rejected advertising

Taxi Laundrette

noreply@blogger.com (Mahi) — Tue, 29 Nov 2005 09:15:00 +0000

Robijn does it again. The laundrettes in the wheels of a taxi, complete with laundry and soap, turning and turning. Taxi Laundrette won already an Eurobest and two gold world medals at the New York Festivals, but now is also nominated for the London International Awards.

Credit: PPGH JWT Amsterdam, Art Director: Marc van Wageningen, Copywriter: Jasper Jager

The Blogging Revolution

noreply@blogger.com (Mahi) — Mon, 22 Aug 2005 11:23:00 +0000

In the beginning - say 1994 - the phenomenon now called blogging was little more than the sometimes nutty, sometimes inspired writing of online diaries. These days, there are tech blogs and sex blogs and drug blogs and onanistic teenage blogs. But there are also news blogs and commentary blogs, sites packed with links and quips and ideas and arguments that only months ago were the near-monopoly of established news outlets. Poised between media, blogs can be as nuanced and well-sourced as traditional journalism, but they have the immediacy of talk radio. Amid it all, this much is clear: The phenomenon is real. Blogging is changing the media world and could, I think, foment a revolution in how journalism functions in our culture.
Blogs do two things that Web magazines like Slate and Salon simply cannot. First off, blogs are personal. Almost all of them are imbued with the temper of their writer. This personal touch is much more in tune with our current sensibility than were the opinionated magazines and newspapers of old. Readers increasingly doubt the authority of The Washington Post or National Review, despite their grand-sounding titles and large staffs. They know that behind the curtain are fallible writers and editors who are no more inherently trustworthy than a lone blogger who has earned a reader's respect.
The second thing blogs do is - to invoke Marx - seize the means of production. It's hard to underestimate what a huge deal this is. For as long as journalism has existed, writers of whatever kind have had one route to readers: They needed an editor and a publisher. Even in the most benign scenario, this process subtly distorts journalism. You find yourself almost unconsciously writing to please a handful of people - the editors looking for a certain kind of story, the publishers seeking to push a particular venture, or the advertisers who influence the editors and owners. Blogging simply bypasses this ancient ritual.
Twenty-one months ago, I rashly decided to set up a Web page myself and used Blogger.com to publish some daily musings to a readership of a few hundred. Sure, I'm lucky to be an established writer in the first place. And I worked hard at the blog for months for free. But the upshot is that I'm now reaching almost a quarter million readers a month and making a profit. That kind of exposure rivals the audiences of traditional news and opinion magazines.
And I have plenty of company. The most obvious example is Glenn Reynolds, a hyperactive law professor who churns out dozens of posts a day and has quickly become a huge presence in opinion journalism. This is democratic journalism at its purest. Eventually, you can envision a world in which most successful writers will use this medium as a form of self-declared independence.
Think about it for a minute. Why not build an online presence with your daily musings and then sell your first book through print-on-demand technology direct from your Web site? Why should established writers go to newspapers and magazines to get an essay published, when they can simply write it themselves, convert it into a .pdf file, and charge a few bucks per download? Just as magazine and newspaper editors are slinking off into the sunset, so too might all the agents and editors and publishers in the book market.
This, at least, is the idea: a publishing revolution more profound than anything since the printing press. Blogger could be to words what Napster was to music - except this time, it'll really work. Check back in a couple of years to see whether this is yet another concept that online reality has had the temerity to destroy.