O&M launched a new agency, Meridian

Ogilvy & Mather (O&M) has launched a new agency, Meridian, which will be a full-service ad agency based initially in Bangalore. The WPP Group agency will expand to other cities in the near future.

O&M will invest its resources to ensure Meridian’s success. N Ramesh, national creative director, O&M, Delhi, and Ganesh Raman, vice-president and head, O&M, Hyderabad, will head the new agency. While Ramesh will be the national creative director, Raman will be executive vice-president, Meridian.