Agency Launch in a BUS

Interesting! rmg david rebranding their agency and the re-launch took place in a BUS. The invitation for the event is in the form of a bus ticket, and the event will take place on a bus in Mumbai.

“Ad agencies generally announce such things in a five-star hotel. No agency in the history of ad agencies has rebranded itself atop a bus. Our aim is to connect with the real India. The common man travels by trains and buses, and that is the spirit we aim to capture.”

For the record, rmg david is a WPP Group-owned agency, which was started five years ago in India. It currently has offices in Mumbai, Delhi, Chennai and Hyderabad.